Posts Tagged ‘ Market Research ’
Too often, I see companies placing the burden of Marketing on the shoulders of their salespeople, obscuring their true function and diminishing their effectiveness. In The World’s Greatest Sales Team, I imagine a firm which gives salespeople every opportunity to succeed by relieving that burden, allowing their salespeople to do what they do best; sell. [ READ MORE ]
Looking for that “one thing” you can do that will supercharge your sales and make your salespeople incredibly happy and productive? Try this: Focus all your marketing energy and resources on one or more specific target markets. Believe me, it’s critical to your sales success. But how do you do that? How do you decide [ READ MORE ]
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