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Posts Tagged ‘ Sales Management ’

Calculating the True Cost of Marketing

April 5th, 2010
Posted in Compensation Plans . Contact Management . Corporate Transparency . Customer Relationship Management . Lead Distribution . Lead Generation . Marketing . Qualifying Prospects . Sales Management . Sales Paperwork Minimization . Sales vs. Marketing . Target Marketing . The Sales Scoreboard . Top Producers
By frankrfelker

Over a century ago, retailing pioneer John Wanamaker famously said “Half my advertising is wasted, I just don’t know which half.” The same challenge confronts most companies today. But what if you could know exactly which of your lead sources was producing what results and calculate your marketing and sales costs to the penny on [ READ MORE ]

I: Salesman

March 23rd, 2010
Posted in Corporate Transparency . Most Valuable Profession . Sales Compensation Plan . Sales Management . Sales Recruiting . Sales Team Recruiting . Sales Training . Top Producers
By frankrfelker

I cite Five Fears that prevent most people from even considering a career in Sales in my 2004 book, The Greatest Job You Never Thought Of. For many, the most fearsome of these is: The Stigma of Being Called A Salesman. For the general public the word “Salesman” conjures up images of a sweaty guy [ READ MORE ]

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